Sheep in a Box

If someone tells you “Think big!” what will you imagine? I imagine big project on the frontier of my imagination. Something that is really hard to make. For example a skyscraper for a constructor, or a big chain of concerts over the world for a musician or a worldwide marketing campaign for a marketing agency. This is kind of big thinking for me. The bigger you think the bigger is the drive you get to fulfill your ideas.

This kind of big thinking is easier in the US or China, where you can grow very fast if you are tough enough and think big enough. It is different in Czech Republic which is kind of closed country in the middle of Europe. Those who think big enough here sooner or later go to the big markets, because Czech market is too small for big visions. For example Czech company Avast is not even considering Czech market important enough to do any marketing on it. Czech car maker Skoda has a great share on Czech market, but it still is only a small fraction of its worldwide sells.

Now you have a background of Czech market situation and the think big idea, so we can move to the O2.cz youtube campaign which is supposed to get attention of young people. Target group is 13 to 26 years old. It is a youtube campaign linking to thinkbig.cz. So far the structure can be successful, but we are closing to the first fail. Read the rest of this entry »